SEO (or Search Engine Optimization) is central to your website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of your site for users and their search queries.

In this article, we will explore the importance of SEO for websites and pages. We will look at some of the most important aspects of SEO, why SEO is important for your website, and what role SEO plays in your digital marketing strategy.

What Is SEO and Organic Search?

What is SEO? SEO communicates the importance and relevance of their websites and pages to Google. Through SEO, your content becomes more likely to rank highly in the SERPs and appear to users first when they search for relevant keywords.

Organic search refers to search results that aren’t paid for. Instead of being organized by Google’s paid ad guidelines (which includes CPC, ad relevance, and many other factors), organic search results are organized by its search engine algorithm.

Organic search and SEO go hand-in-hand. SEO brings in organic traffic, which is central to succeeding digitally. 

Why Are SEO and Organic Search Important?

The importance of SEO is not something to overlook. Search engines employ specific algorithms and KPIs to direct online traffic to one site or another.

SEO for Your Website

So, although optimizing your site for search engines might sound like just another task on the to-do list for building your website, you can trust us when we tell you that it really pays off. 

To help ensure that you’re optimizing your site to the best of your ability, it’s important to work with the right tools. 

Offset Media has a whole suite of tools to help you from the initial planning stages through the implementation and maintenance of your site to ensure your SEO strategy is firing on all cylinders. Be sure to look at some of the tools mentioned and get to work on your SEO.