Is the professional who creates websites using different programming languages, such as HTML, CSS3 or JavaScript. It is also the one who ensures that when accessing a website we see it well and it works. Functionality and design is very important, so your work is essential. This professional, specialized in the field of information technology, is in charge of programming all the actions that are carried out on a web page, such as searches or filters. 

Web designers create the visual aspects of websites. They meet with clients, online or in person, in order to get a clear picture of the message that needs to be portrayed on the website. Once the details are determined, they create layouts, designs, and features that display the client’s services in a way that is appealing to the target audience.

The aesthetic aspect is an important one and selecting the appropriate colors, font, layout and images creates the whole personality of the website. In addition to considering aesthetic aspects, the usability of the website has to be a priority — it is important to create pages that the target market can easily use.

For example, a website aimed at children needs to hold a child’s attention, and might use bright colors, an easy-to-read font, lots of images, and not too much text. This would make it fun, interactive, and easy to understand. On the other hand, a website aimed at physicians would convey a more serious tone, so would have muted colors, a more professional font, more content, and images that are relevant to the topic being discussed.

All websites, regardless of the audience, must still be easy to navigate, and the information organized in a format that is easy to understand and easy to access. There shouldn’t be too many clicks needed to get to any part of the website.